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  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

Open 7:00a - 5:00p

Phone 650-697-7611
Fax 650-697-3437

  • Looking for promotional products? Stop in the store and take look.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

  • Welcome back! Have a seat and reorder in a breeze.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

  • Annual reports are a direct reflection of your company. Be sure yours say "professional" and "trustworthy." We'll deliver exactly what your business needs to make the right impression at the right time.

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

  • Make ordering supplies and marketing materials a piece of cake with a designated area on our website that lets you see past projects and reorder with just a click or two. We're all about making life easier.

  • Don't go postal trying to figure out mailing regulations by yourself. We'll handle the mailing process for you, come rain or come shine. (Though we prefer shine.)

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.

Our Printing Company in Burlingame, CA

Colorprint has provided high-quality printing and mailing services for more than 25 years. Our customers receive personalized customer care every step of the way. They also know they are hiring a local company who is completely invested in the local community.

Learn More About the Colorprint Difference

We believe people want to be helped by friendly experts. That’s what you experience with Colorprint. From the initial concept to final delivery and all the details in between, you’ll receive the support and advice that your project requires. We start early, answer the phone, and have a team of highly experienced print professionals. A little old fashioned, but it works for us.

Beyond customer care, we pride ourselves on supporting the local community. This includes donating 25% of our profits to local charities that work with community members in need. Over $150,000 in donations over the past few years.

Choose From A Variety Of Printing Options

Our services include full-color offset printing and fast turn, on-demand digital printing. We also offer mailing services, direct email, and design for projects large and small. In Burlingame and beyond, we enjoy a tremendous reputation built job by job over the past 25 years.

When you choose Colorprint, you'll have a valued partner throughout your project—a partner who answers the phone when you call, helps your job come in on time, on budget, and is committed to making a real difference in the community we serve.

Submit your project information today for a free quote.

September 23, 2024

5 Beginner Tips for Marketing with Social Media Videos

Remember when status updates and memes were pretty much the gold standard of social media? Nowadays it feels like it’s all about video. And many of them are so well-filmed and edited you’d think there were pros behind the camera, not everyday people with nothing but a smartphone and a ring light or two.

For those of us new to social media marketing—or even seasoned old-comers who haven’t yet taken the video leap—this type of content can feel intimidating to create. It requires planning, editing skills, comfort behind the camera and even a bit more creativity than more traditional post types tend to require.

But fear not! Anyone can learn to create high quality social media videos with a little patience, bravery and willingness to learn. Let’s talk about five tips for dipping your toes in the water with social video marketing, so you can start creating fun, engaging videos in no time.

1. Know your audience and become a content consumer.

Understanding your audience is the first step toward creating engaging social media videos. Spend time exploring popular platforms like Instagram, TikTok and YouTube. This will help you understand what kind of content resonates with audiences and give you ideas. Learn from successful content and use this knowledge to guide your video creation.

2. Start small and embrace imperfection.

Your first videos won't be perfect, and that's okay! Start with simple projects, like enhancing existing footage with voice overs or royalty-free music. Platforms like Instagram have user-friendly tools, and YouTube is a goldmine for tutorials on the basics. As you dip your toes into video creation, these resources will be invaluable. Remember, progress over perfection.

3. Consider investing in basic equipment.

While it's true that many popular social media videos are shot on smartphones, investing in good quality equipment can make a significant difference. A ring light, a tripod and a good quality microphone can help you create professional-looking videos that stand out.

4. Feature people and trending themes.

Videos featuring individuals tend to perform best. Incorporate trending themes into your content to make it more engaging. For example, if there's a popular meme or video trend circulating on social media, consider how you can put your own spin on it.

5. Experiment and learn.

Don't be afraid to try new things. Experiment with different video formats, styles and content. Monitor your videos' performance and learn from it. Which videos get the most engagement? What kind of content does your audience respond to? Use this information to refine your video marketing strategy.

Finally, remember that creating high-quality social media videos takes time and practice. Don't get discouraged if your first few videos aren't perfect. Every video you create is a learning opportunity. Keep improving, keep experimenting and most importantly, keep having fun.

In the world of social media, authenticity shines brighter than perfection. So, let your personality shine through your videos. Show your audience that there are real, passionate people behind your brand. This will make your videos more engaging and help you build a stronger, more personal connection with your audience.

Diving into social media video marketing may seem daunting at first. But with a little patience, bravery and willingness to learn, you can create engaging, high-quality videos that resonate with your audience. So go ahead, take the leap and start your video marketing journey today. You've got this!
 

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